Revolution is a dynamic independent boutique featuring eco-chic apparel, jewelry, accessories & gear for men and women.
On June 18th, we will celebrate our 18th anniversary by gently reopening Revolution 3.0.
Thanks to the support of our customers, staff and community, we are confident that we can ease back into serving up the retail realness that has defined our role here in the WRJ business community.
When I opened Revolution in White River Junction in June 2002, I received frequent inquiries as to why I didn’t open my shop in Hanover, NH or some other, more commercially viable location. I was drawn to WRJ and the Town of Hartford because, even 18 years ago, the genuine sense of community was palpable. In this village, and in this town, a creative force of fun-makers has been able to develop and grow and thrive and, ultimately, add viability to this very location.
Even during a global pandemic, WRJ is a more viable location than ever. And Revolution has never been interested in doing ‘business as usual.'
Cultivating a creative economy in our area was one goal and remains ongoing. Now, I see our community focused on the important work of honoring & broadening our area’s ethnic and racial diversity, and walking the talk of actually making the Upper Valley more welcoming to people of color and immigrants. We’re finally starting to understand the guidance on what our cute little village looks like through the lens of folks who do not identify as White. Of course, we should have been doing much of this work all along. But, we weren’t doing enough. So, in whatever capacity I have as a resident, shopkeeper, and aspiring ally to our BIPoC community, I promise to keep their needs and well being at the top of my priority list.
I speak for the entire Revolution team when I say that we recognize the need to dismantle the culture of white supremacy and structural racism in this country and we will use what privilege we hold to help gain progress for those who have been denied it for far too long.
Established in 2002, founder Kim Souza modeled Revolution after urban thrift legends like Eva B's in Montreal, Brooklyn’s Beacon's Closet and The Garment District in Cambridge.
In 2007, Kim partnered up with mother-daughter team Ann & Simi Johnston to make Revolution the most radical shopping experience in Vermont and New Hampshire’s Upper Connecticut River Valley region.
Mixed with a core of pristine vintage & contemporary consignment clothing, Revolution is proud to showcase a series of collections from local and independent designers.
In addition to daily apparel arrivals, our shop features a constantly updated selection of upcycled accessories, antique housewares and a righteous collection of handcrafted jewelry, as well as new merchandise which meets our standards of sustainable production.
And of course we’re delighted to offer Revolution’s iconic line of Upper Valley hoodies and “White River Junction... It's Not So Bad” t-shirts!
We also serve up organic espresso from our fancy La Marzocco espresso bar and Revolution is fiercely dedicated to the arts community of White River Junction and the greater Upper Valley.
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Read, "White River Junction: The Developing Arts Community Of The Upper Valley"
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Read, "On the Arty Side of the Tracks in White River Junction, Vt."
OVER a century ago, 50 trains a day pulled into White River Junction, at the nexus of the Connecticut and White Rivers in Vermont...